There is a perception that print publications are falling into oblivion, and that the bulk of information is being consumed from digital books, blogs, and programs. The digital first approach means focusing on material that is not published in print at all, but sold and distributed online. How computer editing differs from centuries-old paper-based layout:
Adaptability – universal placement of components on any screen size
Animation – video, gif or code – steers the focus and mesmerizes
interactivity and gamification – time flies when you are in the game
software capabilities are evolving like never before
Regardless of technology, human attention is subject to a visual hierarchy. It takes some time to read and understand text. And visual information penetrates instantly and answers the who, what, where, and how questions faster than all other types of information.
For example, in the most simple page consisting of a header, text block and pictures, the first sight is directed precisely at the picture (of course, if it is commensurate with the other elements). Evaluated its attractiveness, semantic coherence and in the case of interest – wandering attention is replaced by arbitrary.
The task of the illustration – to influence the audience. Many online resources use author illustrations in a unique style. When it comes to a specific object or person, of course, photography does a better job. But when it comes to processes and states, even a very simply drawn but successful image will complement the text much more effectively.
Visual content can dominate text, especially if it’s a catalog, gallery or promotional page. They appeal to touch and tactility, moving and changing to captivate and find new ways to interact. Image, color and typography need to harmonize with the overall idea. Beware, great design can make or break your expectations!