What fashion illustration is, the world learned about 500 years ago. In the 16th century artists drew court ladies and gentlemen in fashionable outfits, and at the end of the century a book with pictures of clothes and sewing instructions was published. The first fashion illustrator is generally considered to be the artist Vaclav Hollar, who lived and worked in London from the 1640s. He was a real workaholic and created about 3,000 etching prints on a wide range of subjects, from landscapes to drawings of women’s attire. In 1679, the Mercure Galant magazine was first published in Lyon, pioneering the world of fashion glossy. The publication contained drawings by legendary artists Pierre Bonnarom, Abraham Bossom and many others.

The active development of fashion illustration fell at the end of the 19th and beginning of the 20th centuries. At that time magazines were universally popular, fashionistas around the world eagerly awaited the release of new issues. This in turn fostered the emergence of great illustrators who became the link between fashion and people.

Artists Charles Dana Gibson and Giovanni Boldini worked in the late nineteenth and mid-twentieth centuries, it was they who largely influenced the formation of the very concept of female beauty, depicting models in exquisite outfits and with a slender figure. Gibson deserves special attention, as he created his heroines a special image, which tried to imitate real women. In fact, “Gibson Girls” were the first painted style icons! Fashion illustrators Paul Iribe, Georges Barbier, Georges Lepape, Herthe, Kenneth Paul Block and many others also made special contributions to the genre.

Since the 1930s Vogue began to publish photographs on its covers, which had a detrimental effect on fashion illustration. In 1960 the trend “gave up” its positions and gave way to photography, but it never disappeared and continued to develop.

The emergence of web versions of magazines, fashion blogs and social networks brought the fashion illustration genre to life. The thing is that photos limit a person’s imagination and do not allow to finalize the image on their own, because the viewer sees a whole picture with an ideal model.

Brands of clothing and accessories are increasingly turning to illustrators for help, they use their drawings for prints, as well as patterns for fabrics. Many brands favor painted banners and posters to attract the attention of customers in branded stores.

Fashion magazines and designers “fell in love” with illustrations to create advertising campaigns, which is quite natural, because drawings allow the buyer to show their imagination and try on the created image, to think of a story, which is not always possible when using photos with models.

Popular bloggers writing about the fashion industry have also turned to illustrations. They create pictures reflecting future trends, plus they accompany their bows with drawn copies. Many of them are noticed by famous magazines or fashion houses, offering to collaborate. This is how Fifi Lapin, a cartoon bunny, became an entire brand.

Social networks are hungry for content, and “warm”, the fact is that users were fed up with direct advertising of a product, which does not cause a strong emotional response and blocks the imagination. Illustrations also allow you to avoid trolling and negative comments, users have no reason to vent their discontent about the “photoshopped” models and their figures.

Contemporary illustrators are reviving fashion illustration, drawing on the rich history of fashion illustration. They work in a variety of techniques, from watercolor to acrylic, while masterfully combining drawing by hand with computer technology.

Fashion-artists make sketches on the fashion shows (not a single Fashion Week can do without them), transfer street style on paper, draw bows, create patterns for fabrics, assist clothing designers in creating collections. They work on illustrations for fashion magazines, books, movies, commercials, websites, and social media, and collaborate with clothing, cosmetics, accessories, and luxury goods brands, advertising agencies, publishing houses, and design offices.

Illustrators must sketch quickly by hand, be able to work with professional programs (Adobe Illustrator, Photoshop, etc.), meet deadlines, and most importantly have a recognizable individual style and an inexhaustible source of inspiration.

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Walls are built to divide space and make life cozier. But these surfaces can also carry artistic and cultural significance.

To illustrate the interior, the architecture itself and the needs serve as text. The perception of the image is influenced by its size and lighting. An image inscribed in a room seems to create an additional space that sets its own rhythm and tone.

Murals – (large-scale drawings in the exterior) can be called an illustration of a building. Districts with high-level street art become an asset to the city and also gain significantly in status and price.

To create interior sketches, an illustrator needs knowledge and understanding of the laws of perspective, a sense of proportions, the ability to convey volumes of objects, and the ability to depict different materials and textures.

Used by designers, architects, decorators, and decorators to present their ideas, as well as illustrators who create work for further use in magazines and catering establishments.

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Artists sketch and then add volume, color and space. The sketching of elements can be very detailed and painterly, and sometimes the idea is more important than the technique.

Objects for rendering can be objects – character, surroundings, artifacts, scenes. And their interaction reveals characters and states.

Authors who are skilled at modeling in 3D can and do create entire worlds, which then come to life through the efforts of many people. For example, the Star Wars saga is the result of the work of dozens of artists. Comics and manga can also be considered concept art, as the coolest graphic novels eventually become animated.

Drawing can be used to recreate a story with precise detail and make any fiction believable and existent. A skilled artist creates the illusion of dynamics and depth on a flat and still sheet.

Animation is a rather time-consuming skill to learn, but the result is worth all the expense. Objects and backgrounds come into motion after sketching (they are called animatik). This kind of sketch for sequential scenes is also used for photo and video.

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